CFO YOURSELF - PROFIT LIKE IT’S HOT
What if you had the confidence to look at your finances
…AND understand what they were telling you
…AND what to do about it?
Join CFO Yourself and confidently learn to confidently use your financials to your advantage, even if money isn’t your thing.
$400 Only $97!
More money will solve all your problems… right?
What if I told you the anxiety around money is worse than the actual state of your money?
We spend so much time ignoring that voice telling you to dig into your money metrics because you can’t fathom how bad it’ll be when you finally come to terms with them.
You think, “well I just need to make more money then I’ll dig into them because then I’ll be able to fix all the holes that are there.”
And then get frustrated that even with making more money you still feel like there is not enough?
2+2 is equalling -3
Do you wish you could look at your bank account, invoices, bills & payment plans, or even the cryptic financial reports your bookkeeper sent you (P&L what?) and know what numbers to look at to know what’s happening with your money? Where the leaks are and what can you do about it?
You’re not alone…
Are you waiting for the day when you feel confident looking at your money metrics knwoing if your business can actually afford something and make your own informed decisions to invest or not?
As an industry we have become obsessed with all the things to do to hit large revenue goals, but at the end of the day revenue is just a vanity metric. Behind closed doors there is no money left in the bank.
What can you do about it?
The answer is surprisingly simple.
- You have to stop pouring money into a leaky bucket
- Start listening to what your money metrics are telling you
- Start using them to your advantage
But it isn’t just my clients, I’ve been in your shoes, too.
When my husband and I started our first business in 2018, we thought we were pretty alright with managing money. We had savings, bills paid and enjoyed ourselves with a date night or two.
But turns out business finances are a very different beast then personal finances and we didn’t know a thing about managing the complexities of business finances.
We were bringing in $20,000/wk (gross margin fluxed from 26-50%) but still didn’t know if we could afford the insurance deductible or our apartment’s rent increase.
And still felt like we were counting pennies. We couldn’t generate any more income. We were capped without making a large investment into another truck…and no one was going to approve that loan.
What now?
I learned bookkeeping (because I clearly couldn’t afford one – we overdrafted buying groceries at Aldi). And tracked all the income and expenses and read all the financial statements. But still had no idea what they were telling me?
Were the numbers good? Bad? Could we pay that bill this week or next? Should I forgo my paycheck this week? (turns out you can’t just make sure you have cash in the bank)
I did the next thing everyone tells you need to do – hire a CPA.
“You can’t figure out your finances? Cool, just outsource it.”
Apparently, it isn’t your CPA’s job to make financial decisions, go figure.
He told us about what the numbers were telling me and what options I had. But how do I decide what option is the right one? I have all the info but what do I do with it?
So I decided to do something different then making more money and hoping it all works out eventually when we make enough.
Over the course of 5 years, I came to terms with the fact that managing personal finances was like playing checkers, versus business finances was more like chess. There were multiple different pieces each with a different set of rules. And the entire time there is someone else on the other side trying to outmaneuver me.
I spent days, weeks and months learning the ins and outs of business financial management and figured out what it all really means.
And in all that time, we have made money and lost money. And tried and tested out a slew of financial management tactics and strategies to figure out how the million different numbers work together and impact each other.
And figured out a simple, I’m not an accountant, system to planning and strategizing finances.
Now we help Clients go from:
- Struggling to increase their salary even after 2x her revenue to increase their salary with the potential to do it again.
- Fearing the only option they had to make more money was to raise prices to expanding their offer suite to allow room to increase their average client value
- Worrying if they will be able to pay her team knowing they had the cash even if they didn’t make sales and hired more.
Managing money as a small business owner is daunting. And the pressure to spend it its at an all time high. Because if you don’t, you have scarcity mindset.
If you won’t invest in yourself even if you will get a return, who will? You have a fear of investing.
(Or at least all the money mindset coaches tell you)
And not to mention the pressure to charge more so you can make more to spend and invest more. Charge your worth. If you want to make more raise your prices. Figure out how much you want to make then divide that by your time and that is what you charge.
Maximum Profitability Starts Here🎉
SPECIAL JUST FOR YOU!
CFO YOURSELF: Profit Like It’s Hot
$400
GET NOW FOR ONLY $97!
75% OFF!
Feel like you’re flying by the seat of your pants when it comes to financial strategy? Get grounded now!
Finally get a grip on your business finances with this complete bundle. Packed with user-friendly tools and guides that break down the whole finance thing into bite-sized bits.
You’ll totally get how your money works, making it easy to make bold moves and data-driven decisions that take your business to the next level.
No more feeling like a total imposter when everyone talks about ‘scaling’ and ‘profit margins…
Or silently Googling ‘how to avoid business debt’ while your friends brag about their investments…
Instead, manage your business like CFO’s do for growth, smart investments and to actually build a sustainable, profitable business.
Just what you need to handle your money right and max out those profits.
3 Cutting-edge ways this bundle will slay your business finance:
Hasta la Vista Financial Chaos
Build A Solid Foundation
You'll learn to lay the groundwork for a rad financial strategy, starting with getting you pumped with a healthy money mindset, so you can ditch the "winging it" approach and start crushing your numbers like a boss. By getting the basics down, you'll be controlling your cash with confidence and have more time to rock those new ideas you constantly have. Hello, boss babe status!
Learn to make smarter financial moves
Big-time companies always use data analytics to drive their business. So, stop feeling like you’re flying blind! This bundle will teach you to read the signs, analyze the data, and make power moves that'll have your profits max out like never before.
Set the right price
Sick of selling your products or services too low? Or questioning if your prices are “right”? We'll show you how to ditch the discount bin and price like a total pro! This way, you keep your business pumpin' and your customers stoked about the value they're getting. No more undervaluing your awesomeness!
Here Are the Perks You Will Get Inside:
MODULE 1:
Get A Grip on How to Make Budget, Planning & Forecasting
Tons of entrepreneurs are still running their businesses in the financial dark ages! We’re here to change that. In this section, you’ll learn the big 3 basics of financial strategy, from estimating revenue and expenses to setting targets and your future financial goals, so you can save some serious cash and be totally in control of it.
MODULE 2:
Learn to Track Key Metrics and Financial Statements With Ease
Before you start crunching numbers and diving into spreadsheets, let’s chill for a sec. As the money manager, you call the shots on how things go down. No worries, you don’t need to be an accounting whiz —we’ll break it all down in simple terms. You’ll learn what financial management is all about and why profits are the name of the game for any successful business.
MODULE 3:
Get Your Money Mindset Straight
Thousand of business owners are stuck in a financial labyrinth all because of their money mindset! We’ll help you CRUSH those negative money beliefs and habits that have been bugging you.
Inside, you’ll uncover 5 toxic limiting beliefs and negative money habits that have been silently holding you back from success. Plus, you’ll learn how to totally align your personal and business finances, so there are no more self-sabotaging conflicts between your living and business money.
MODULE 4:
Identify Areas for Improvement and Maximize Your Business Profitability
You’ll get a battle-tested financial analysis workbook – the same one we use to help countless other businesses scale beyond 7 figures!
Inside, you’ll get a step-by-step guide for snagging all the crucial financial deets and maxing out every dollar. You’ll get all the key financial data, analyze the metrics that truly matter, and learn to ask the right questions to expose your hidden strengths, weaknesses, and opportunities.
MODULE 5:
Learn to Analyze Financial Data Like a Pro!
Did you know that around 82% of small businesses are all about to use financial analysis to make their financial decisions? Data is the bomb, and we’ll show you how in this section.
Inside, you’ll learn how to masterfully analyze revenue, expenses, profitability, liquidity, cash flow, and debt metrics. This is the secret sauce that separates the winners from the also-rans. Once you’ve got financial analysis down pat, investors will be seriously wowed, and your company’s cash flow will be on fleek!
MODULE 6:
Mastering Financial Strategy
This module is the ultimate power move! In this section, you’ll learn how to strategically craft your financial plan for dominating your money moves. We’ll show you step-by-step how to develop financial strategies for your goals in every aspect. It teaches you how to set pricing that keeps you profitable while still being totally competitive in the market. We’ll also cover cash flow management, tax planning, and even risk management because nobody likes surprises!
Financial Freedom Starts Here 🎉
SPECIAL JUST FOR YOU!
CFO YOURSELF: Profit Like It’s Hot
$400
GET NOW FOR ONLY $97!
75% OFF!
Is This Course Your Cup of Tea?
This is for you if…
- You’re a business owner who wants to calculate every financial decision, hire extra team members, or launch a new marketing campaign confidently and without worrying if you can afford it.
- You’re a coach, consultant, or entrepreneur who is ready to lift the emotional weight of financial stress so you have more mental space to focus on what truly matters – your passion, your clients, and your vision for the future.
- You’re a startup or agency owner who wants to feel empowered to make long term decisions, invest strategically, and build a sustainable business model.
- You’re a solopreneur or freelancer who wants to feel secure because you have a financial safety net, allowing you to plan for growth or build your own company.
- You’re a side hustler who wants to leave your 9-5 so you can have the freedom to experiment and explore new ideas without worrying about expenses or future bills.
Here's what you'll get inside
CFO Yourself: Profit Like It’s Hot is an education based course to empower you in your relationship with business finances to use your money metrics to your advantage and make confident financial decisions for your business as you grow and achieve your extraordinary lifestyle goals.
A course where you learn:
→ to make informed business decisions by making a plan for your finances & know how much you need to make
→ to develop financial strategies to sustainably grow your business
→ to implement pricing strategies that ensure you are maximizing profits, ethically on every offer
→ to identify and analyze your financial KPIs to have a pulse on the health of your business and proactively fix any money leaks
→ to understand how your personal finances impacts your business finances and overcome any negative money habits that might be holding you back
…and more!
CFO YOURSELF
PROFIT LIKE IT'S HOT-
6 guides bundle of CFO Yourself: Profit Like It’s Hot ($200 Value)
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Step-by-step workbook to actually do the tracking, planning & analysis of your $$$ ($40 value)
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Spreadsheet calculators to track your business finances ($30 value)
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Cash Injection guide for your business ($30 value)
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How having cash flow management reduces your financial stress Masterclass ($100 value)
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Get lifetime access and future updates
Check out the Love We’ve Been Getting From Our Clients
Your Burning Questions
Absolutely not! Our toolkit is designed for busy schedules. The content is broken down into clear, concise modules you can complete at your own pace, even in bite-sized chunks. You can go first with the section you need the most with your business so you don’t need to feel overwhelmed to do it all at once.
Don’t worry! We believe financial literacy is for everyone. Our toolkit uses clear, engaging language and avoids technical jargon. We’ll clearly inform every little piece. We also offer real-world scenarios and interactive exercises to make learning engaging and easy to understand.
Financial advisors sure can be helpful, but they can also put a dent in your wallet. Our toolkit gives you a solid foundation in financial management, so you can call the shots on your own and know when it’s time to bring in the professional.
If you’re reading this page and you’re thinking, “my money game is strong and I know my pricing matches market demand, it is profitable to my business and know exactly how much I can afford to spend without making anymore money”, this course ISN’T for you. Get on with yo’ fine self 🙂
Budgeting is a part of it, but our toolkit goes way beyond that. It dives deep into cash flow management, pricing strategies, and financial health analysis. You’ll learn the skills to analyze data, make strategic decisions, and set your business up for long-term success. with the section you need the most with your business so you don’t need to feel overwhelmed to do it all at once.
Given the nature of the product (instant digital downloads and access), we don’t offer refunds. However, if you have any questions or concerns, feel free to reach out to us via DM on Instagram or email. We’re here to help!
Good question! Unlike many financial resources that only offer generic templates, CFO Yourself equips you with the financial knowledge and tools you need to truly understand your business’s financial health. This goes beyond just following a template – it empowers you to make data-driven decisions about your entire financial strategy, from content creation to pricing, and ultimately measure the impact on your bottom line.
Financial Freedom Starts Here 🎉
DON’T LET THIS PASS YOU BY
CFO YOURSELF: Profit Like It’s Hot
$400
GET NOW FOR ONLY $97!
75% OFF!
Get Instant Access TODAY:
Nice to meet you! We're Safa & Ashley!
After years of circling the same online business communities with parallel connections, our worlds collided in a book club where we realized we shared a vision and passion for business done right.
Coming from the same mindset and mission, we combined our strengths and launched our agency—Scale & Thrive Co., in 2023.
Our high-impact marketing strategies and solutions have helped countless entrepreneurs sustain their businesses and connect with their audiences on a deeper level.
In January 2024, we launched our first podcast called The Business Millenials. Like other creators, we had a blast dropping our knowledge, insights, and experiences.
Along the way, we noticed how much entrepreneurs needed to simplify and manage their content creation without wasting time, effort, or finances.
That’s when we decided to open a digital store to offer awesome resources to skyrocket your business all in one place.
X.O.X.O
Ashley & Safa